{"id":23,"date":"2020-06-15T22:53:52","date_gmt":"2020-06-15T14:53:52","guid":{"rendered":"https:\/\/yc-note.com\/?p=23"},"modified":"2020-12-28T00:08:10","modified_gmt":"2020-12-27T16:08:10","slug":"2020facebook-blueprint","status":"publish","type":"post","link":"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/","title":{"rendered":"\u3010\u8003\u984c\u8207\u6e96\u5099\u5fc3\u5f97\u30112020 Facebook Blueprint\u8003\u8a66&#038;\u984c\u76ee(\u8a8d\u8b49\u5a92\u9ad4\u4f01\u5283)"},"content":{"rendered":"\n<p><a href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/\" class=\"rank-math-link\">Facebook Blueprint\u8003\u8a66<\/a>\u662f\u9019\u5e7e\u5e74\u5ee3\u544a\u512a\u5316\u5e2b\u7684\u5fc5\u8003\u8b49\u7167\u4e4b\u4e00\uff0c\u800c\u6211\u8ddd\u96e2\u4e0a\u4e00\u6b21\u8003Facebook Blueprint\u5df2\u7d93\u8d85\u904e\u4e00\u5e74\u3001\u8b49\u66f8\u4e5f\u904e\u671f\u4e86\uff0c\u4eca\u5e74\u5831\u8003<strong>400-101-Facebook \u8a8d\u8b49\u5a92\u9ad4\u4f01\u5283\u5c08\u5bb6<\/strong>\uff0c\u7c21\u55ae\u7d00\u9304\u9019\u6b21\u8003\u8a66\u5167\u5bb9\u548c\u5fc3\u5f97\u3002<\/p>\n\n\n\n<p>\u8003\u8a66\u6642\u9593\uff1a2020\/06\/08<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u672c\u7bc7\u6587\u7ae0\u5167\u5bb9<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-64d47af3a49da\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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Blueprint\u8a8d\u8b49\u5c08\u5bb6\u6e2c\u8a66\">Facebook Blueprint\u8a8d\u8b49\u5c08\u5bb6\u6e2c\u8a66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#%E8%80%83%E8%A9%A6%E6%96%B9%E5%BC%8F\" title=\"\u8003\u8a66\u65b9\u5f0f\">\u8003\u8a66\u65b9\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#%E8%80%83%E8%A9%A6%E6%BA%96%E5%82%99\" title=\"\u8003\u8a66\u6e96\u5099\">\u8003\u8a66\u6e96\u5099<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#%E8%80%83%E8%A9%A6%E6%88%90%E7%B8%BE%E6%9F%A5%E8%A9%A2\" title=\"\u8003\u8a66\u6210\u7e3e\u67e5\u8a62\">\u8003\u8a66\u6210\u7e3e\u67e5\u8a62<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#%E8%80%83Facebook_Blueprint%E8%A6%81%E8%B2%BB%E7%94%A8%E5%97%8E%EF%BC%9F\" title=\"\u8003Facebook Blueprint\u8981\u8cbb\u7528\u55ce\uff1f\">\u8003Facebook Blueprint\u8981\u8cbb\u7528\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#Facebook_Blueprint%E5%88%86%E7%82%BA%E5%B9%BE%E7%A8%AE%E8%AA%8D%E8%AD%89%EF%BC%9F\" title=\"Facebook Blueprint\u5206\u70ba\u5e7e\u7a2e\u8a8d\u8b49\uff1f\">Facebook Blueprint\u5206\u70ba\u5e7e\u7a2e\u8a8d\u8b49\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#Facebook_Blueprint%E8%80%83%E8%A9%A6%E6%99%82%E9%96%93%EF%BC%9F\" title=\"Facebook Blueprint\u8003\u8a66\u6642\u9593\uff1f\">Facebook Blueprint\u8003\u8a66\u6642\u9593\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/yc-note.com\/digital-marketing\/%e5%bb%a3%e5%91%8a%e5%84%aa%e5%8c%96\/2020facebook-blueprint\/#Facebook_Blueprint%E5%B9%BE%E5%88%86%E6%89%8D%E9%80%9A%E9%81%8E%EF%BC%9F\" title=\"Facebook Blueprint\u5e7e\u5206\u624d\u901a\u904e\uff1f\">Facebook Blueprint\u5e7e\u5206\u624d\u901a\u904e\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Blueprint%E8%AA%8D%E8%AD%89%E5%B0%88%E5%AE%B6%E6%B8%AC%E8%A9%A6\"><\/span>Facebook Blueprint\u8a8d\u8b49\u5c08\u5bb6\u6e2c\u8a66<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"446\" src=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/11\/1605669502084-1024x446.jpg\" alt=\"Facebook Blueprint\u8003\u8a66\u984c\u76ee\u7e3d\u517160\u984c\uff0c\u4f5c\u7b54\u6642\u9593\u70ba105\u5206\u9418\" class=\"wp-image-143\" srcset=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/11\/1605669502084-1024x446.jpg 1024w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/11\/1605669502084-300x131.jpg 300w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/11\/1605669502084-768x335.jpg 768w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/11\/1605669502084.jpg 1166w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/learn\/certification#\" data-type=\"URL\" data-id=\"https:\/\/www.facebook.com\/business\/learn\/certification#\" target=\"_blank\">Facebook Blueprint<\/a> \u8a8d\u8b49\u662fFacebook\u7684\u5b98\u65b9\u8b49\u7167\uff0c\u57fa\u672c\u4e0a\u548cGoogle\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9702955?hl=zh-Hant\" target=\"_blank\" rel=\"noopener\">Google Ads \u8a8d\u8b49<\/a>\u4e00\u6a23\uff0c\u662f\u4e00\u500b\u53ef\u4ee5\u7528\u4f86\u8861\u91cf\u5ee3\u544a\u6982\u5ff5\u7684\u6a5f\u5236\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u7e3d\u5171\u6709<strong>\u516b\u500b\u8003\u8a66\u79d1\u76ee<\/strong>\u5c0d\u61c9\u4e0d\u540c\u5c08\u696d\uff0c\u5206\u5225\u70ba\uff1a<\/p>\n\n\n\n<ul><li>\u5c08\u54e1 \u00b7 100-101-Facebook \u8a8d\u8b49\u6578\u4f4d\u884c\u92b7\u5c08\u54e1<\/li><li>\u5c08\u5bb6 \u00b7 200-101-Facebook \u8a8d\u8b49 Marketing Science \u5c08\u5bb6<\/li><li>\u5c08\u5bb6 \u00b7 300-101-Facebook \u8a8d\u8b49\u5ee3\u544a\u5275\u610f\u7b56\u7565\u5c08\u5bb6<\/li><li>\u5c08\u5bb6 \u00b7 400-101-Facebook \u8a8d\u8b49\u5a92\u9ad4\u4f01\u5283\u5c08\u5bb6<\/li><li>\u5c08\u5bb6 \u00b7 410-101-Facebook \u8a8d\u8b49\u5a92\u9ad4\u8cfc\u8cb7\u5c08\u5bb6<\/li><li>\u5c08\u5bb6 \u00b7 500-101-Facebook \u8a8d\u8b49\u884c\u92b7\u958b\u767c\u4eba\u54e1<\/li><li>\u5c08\u5bb6 \u00b7 510-101-Facebook \u8a8d\u8b49\u9032\u968e\u884c\u92b7\u958b\u767c\u4eba\u54e1<\/li><li>\u5c08\u5bb6 \u00b7 520-101-Facebook \u8a8d\u8b49\u5ee3\u544a API \u958b\u767c\u4eba\u54e1<\/li><\/ul>\n\n\n\n<p>\u9019\u6b21\u56e0\u4efb\u8077\u516c\u53f8(\u5a92\u9ad4\u4ee3\u7406\u5546)\u9700\u6c42\uff0c\u5831\u8003\u4e86\u300c<strong>400-101-Facebook \u8a8d\u8b49\u5a92\u9ad4\u4f01\u5283\u5c08\u5bb6<\/strong>\u300d\uff0c\u8003\u8a66\u8cbb\u7528\u7531\u516c\u53f8\u652f\u4ed8\uff0c\u5982\u679c\u662f\u79c1\u4eba\u5831\u8003\uff0c\u4e00\u6b21\u8003\u8a66\u8cbb\u7528\u70ba\u7f8e\u91d1$150(\u9806\u5e36\u4e00\u63d0\uff1aGoogle\u8a8d\u8b49\u5247\u4e0d\u9700\u8981\u8cbb\u7528)\u3002<\/p>\n\n\n\n<p>\u672c\u79d1\u76ee\u4e3b\u8981\u662f\u8861\u91cf\u5c0d\u65bcFacebook\u5ee3\u544a\u7684\u8cb7\u6cd5\u719f\u6089\u5ea6\uff0c\u4ee5\u53ca\u5982\u4f55\u5e6b\u52a9\u5ba2\u6236\u53bb\u505a\u7b56\u7565\u4e0a\u7684\u5ee3\u544a\u4f01\u5283\u80fd\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%83%E8%A9%A6%E6%96%B9%E5%BC%8F\"><\/span>\u8003\u8a66\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook Blueprint\u8a8d\u8b49\u8003\u8a66\u65b9\u5f0f\u53ef\u4ee5\u9078\u64c7\u300c<strong>\u7dda\u4e0a\u61c9\u8a66<\/strong>\u300d(\u5fc5\u9808\u6709\u8996\u8a0a\u93e1\u982d\u548c\u9ea5\u514b\u98a8)\u6216\u662f\u524d\u5f80<strong>Facebook\u5408\u4f5c\u7684\u5b98\u65b9\u8003\u5834<\/strong>\u3002<\/p>\n\n\n\n<p>\u53f0\u5317\u8003\u5834\u4f4d\u65bc\u53f0\u5317\u5e02\u653f\u5e9c\u7ad9\u3001\u57fa\u9686\u8def\u4e0a\u7684\u4e00\u9593\u8003\u8a66\u4e2d\u5fc3\uff0c\u6211\u9019\u6b21\u5c31\u662f\u524d\u5f80\u8a72\u8003\u5834\u61c9\u8a66\uff0c\u8003\u8a66\u524d\u9808\u6ce8\u610f<strong>\u8003\u751f\u767b\u8a18\u59d3\u540d\u5fc5\u9808\u8207\u8b77\u7167\u4e00\u81f4\uff0c\u4e14\u8003\u8a66\u7576\u5929\u651c\u5e36\u8b77\u7167\u61c9\u8003<\/strong>\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u57fa\u6e96\u70ba700\u5206(\u6eff\u52061000)\uff0c\u4e0d\u540c\u79d1\u76ee<a href=\"https:\/\/www.blogger.com\/blog\/post\/edit\/4578246285250160639\/728718618919246222#\" target=\"_blank\" rel=\"noopener\">\u652f\u63f4\u8a9e\u8a00<\/a>\u4e0d\u540c\uff0c\u5a92\u9ad4\u4f01\u5283\u5c08\u5bb6\u6709\u7e41\u9ad4\u4e2d\u6587\u53ef\u4ee5\u9078\u64c7\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%83%E8%A9%A6%E6%BA%96%E5%82%99\"><\/span>\u8003\u8a66\u6e96\u5099<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u672c\u8eab\u904e\u53bb\u64cd\u4f5cFacebook\u5ee3\u544a\u5927\u7d04\u4e94\u5e74\u7d93\u9a57\uff0c\u800c\u57282018\u5e74\u8003\u904e\u4e00\u6b21\u820a\u7248\uff0c\u820a\u7248\u901a\u904e\u5fc5\u9808\u8003\u5b8c<strong>\u57fa\u790e<\/strong>\u548c<strong>\u4f01\u5283\u6216\u8cfc\u8cb7<\/strong>\u624d\u80fd\u5f97\u5230\u8b49\u7167\uff0c\u8b49\u7167\u6709\u6548\u671f\u9650\u4e00\u5e74\u3002<\/p>\n\n\n\n<p>\u65b0\u7248\u7684Facebook Blueprint\u8a8d\u8b49\u53ea\u9700\u8003\u53d6\u4e00\u79d1\uff0c\u9019\u6b21\u8003\u8a66\u671f\u9593\u6b63\u597d\u9047\u5230\u5e74\u5ea6\u63d0\u6848\u7684\u9ed1\u6697\u671f\uff0c\u53ef\u4ee5\u6e96\u5099\u7684\u6642\u9593\u4e0d\u591a\uff0c\u53ea\u5728\u8003\u524d\u4e00\u5929\u505a\u4e86\u4e00\u8f2a\u6a21\u64ec\u8003\uff0c\u6211\u8a8d\u70ba\u5e73\u5e38\u6709\u5728\u64cd\u4f5c\u5f8c\u53f0\u6216\u8005\u6709\u9577\u671fDigital Marketing\u63d0\u6848\u7d93\u9a57\uff0c\u61c9\u8a72\u883b\u5bb9\u6613\u5c31\u53ef\u4ee5\u901a\u904e\u4e86\u3002<\/p>\n\n\n\n<p>Facebook\u6a21\u64ec\u8003\u7db2\u8a8c\uff1a <a href=\"https:\/\/www.facebookblueprint.com\/student\/activity\/191317-\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebookblueprint.com\/student\/activity\/191317-<\/a> <\/p>\n\n\n\n<p>Facebook Blueprint\u7dda\u4e0a\u8ab2\u7a0b\uff1a <a href=\"https:\/\/www.facebookblueprint.com\/student\/catalog\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebookblueprint.com\/student\/catalog<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E9%9A%9B%E8%80%83%E8%A9%A6%E5%85%A7%E5%AE%B9_%E5%BF%83%E5%BE%97\"><\/span>\u5be6\u969b\u8003\u8a66\u5167\u5bb9&amp;\u5fc3\u5f97<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"434\" src=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232369932-1024x434.jpg\" alt=\"\" class=\"wp-image-26\" srcset=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232369932-1024x434.jpg 1024w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232369932-300x127.jpg 300w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232369932-768x325.jpg 768w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232369932-1080x457.jpg 1080w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232369932.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/figure>\n\n\n\n<p>Facebook Blueprint\u8003\u8a66\u984c\u76ee\u7e3d\u517160\u984c\uff0c\u4f5c\u7b54\u6642\u9593\u70ba105\u5206\u9418\uff0c\u5305\u542b\u57fa\u790e\u89c0\u5ff5\u3001\u8a08\u7b97\u984c\u3001\u696d\u52d9\u76ee\u6a19\u5236\u5b9a\u7b49\u7b49\uff0c\u65b0\u7248\u7684\u4e2d\u6587\u7ffb\u8b6f\u6211\u8a8d\u70ba\u6bd4\u4e4b\u524d\u597d\u5f88\u591a\uff0c\u4e0d\u592a\u6703\u6709\u8a9e\u610f\u4e0d\u901a\u9806\u7684\u7591\u616e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%83%E8%A9%A6%E5%85%A7%E5%AE%B9\"><\/span>\u8003\u8a66\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5206\u4eab\u4e00\u4e9b\u9019\u6b21\u5370\u8c61\u6bd4\u8f03\u6df1\u7684\u8003\u8a66\u984c\u578b\u548c\u5167\u5bb9\uff0c\u5e0c\u671b\u53ef\u4ee5\u5e6b\u52a9\u5230\u6e96\u5099\u8003\u8a66\u7684\u5404\u4f4d\uff01<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/681925088666087\" target=\"_blank\" rel=\"noopener\">\u89f8\u53ca\u7387\u8207\u983b\u7387(R&amp;F)<\/a>\uff0dR&amp;F\u662f\u6709\u9810\u7b97\u5927\u54c1\u724c\u5e38\u4e0b\u7684\u4e00\u7a2e\u8cb7\u6cd5\uff0c\u9019\u6b21\u8003\u8a66\u5927\u7d04\u51fa\u73fe2-3\u984c\uff0c\u4e3b\u8981\u6703\u662f\u7528\u60c5\u5883\u65b9\u5f0f\uff0c\u4f86\u8a62\u554f\u8cb7\u6cd5\u3002<\/li><li><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/681925088666087https:\/\/zh-tw.facebook.com\/business\/help\/175683976191028\" target=\"_blank\" rel=\"noopener\">\u4f86\u5e97\u5ba2\u6d41\u91cf<\/a>\uff0d\u4f86\u5e97\u5ba2\u6d41\u91cf\u662f\u4e00\u7a2e\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u5c07\u7dda\u4e0a\u4eba\u6f6e\u5e36\u5f80\u5546\u5e97\u7684\u4e00\u7a2e\u76ee\u6a19\uff0c\u9019\u6b21\u8003\u8a66\u51fa\u73fe2\u984c(\u60c5\u5883\u984c)\u3002<\/li><li><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/1639197963055851\" target=\"_blank\" rel=\"noopener\">\u5ee3\u544a\u7d20\u6750\u642d\u914d<\/a>\uff0d\u63d0\u4f9b\u7d20\u6750\u898f\u683c\uff0c\u5efa\u8b70\u5ee3\u544a\u642d\u914d\u548c\u8cb7\u6cd5\uff0c\u6ce8\u610f16:9(\u76f4\u5f0f\u7d20\u6750)\u7528\u5728\u73fe\u6642\u52d5\u614b\u3002<\/li><li><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/1438417719786914?id=802745156580214\" target=\"_blank\" rel=\"noopener\">\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u5236\u5b9a<\/a>\uff0d\u5927\u7d04\u80033-5\u984c\u5de6\u53f3\uff0c\u8003\u6cd5\u901a\u5e38\u662f\u300c\u65b0\u54c1\u4e0a\u5e02\uff0c\u60f3\u8981\u89f8\u53ca\u6700\u5927\u6d88\u8cbb\u8005\u2192\u89f8\u53ca\u4eba\u6578\u300d\u3001\u300c \u9023\u9396\u5546\u5e97\u60f3\u8981\u589e\u52a0\u5206\u5e97\u4eba\u6f6e\u2192\u4f86\u5e97\u5ba2\u6d41\u91cf\u300d\u3001\u300c\u7dda\u4e0a\u5546\u5e97\u589e\u52a0\u7db2\u7ad9\u4f86\u5ba2\u6578\u2192\u6d41\u91cf\u300d\u3002 <br>\u53ea\u8981\u6ce8\u610f\u4e0d\u8981\u88ab\u4e2d\u9593\u6558\u8ff0\u727d\u8d70\uff0c\u6ce8\u610f\u6587\u4e2d\u7684\u300c<strong>\u4e3b\u8981\u76ee\u6a19<\/strong>\u300d\u5373\u53ef\u3002<\/li><li><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/1738164643098669?id=445653312788501\" target=\"_blank\" rel=\"noopener\">A\/B Test<\/a>\uff0d\u80031-2\u984c\uff0c\u8a62\u554f\u5ba2\u6236\u5982\u679c\u60f3\u8981\u6e2c\u8a66\u4e0d\u540c\u8cb7\u6cd5\u3001\u7d20\u6750\u6642\u7684\u5efa\u8b70\u6700\u4f73\u505a\u6cd5\u3002<\/li><li><a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/965529646866485?id=802745156580214\" target=\"_blank\" rel=\"noopener\">\u5ee3\u544a\u6295\u905e\u6700\u4f73\u5316(\u81ea\u52d5\u7248\u4f4d)<\/a>\uff0d\u5f9e2018\u958b\u59cb\uff0cFacebook\u5c31\u4e00\u76f4\u5021\u5c0e\u958b\u555f\u5404\u500b\u7248\u4f4d\u512a\u5316\uff0c\u984c\u578b\u53ef\u80fd\u6703\u6709\u4e00\u5927\u6bb5\u6558\u8ff0\uff0c\u6700\u5f8c\u554f\u8aaa\u54ea\u7a2e\u512a\u5316\u65b9\u662f\u53ef\u4ee5\u8b93\u5ee3\u544a\u6210\u6548\u66f4\u597d\uff1b\u81ea\u52d5\u5316\u7248\u4f4d\u5927\u7d04\u8003\u4e863\u984c\u3002<br>\u5ef6\u4f38\uff1a<a href=\"https:\/\/zh-tw.facebook.com\/business\/help\/196554084569964?id=369787570424415\" target=\"_blank\" rel=\"noopener\">\u5efa\u8b70\u4f7f\u7528\u81ea\u52d5\u7248\u4f4d\u7684\u539f\u56e0<\/a><\/li><li>\u8a08\u7b97\u984c\uff0d\u5927\u7d045\u984c\u5de6\u53f3\uff0c\u7cfb\u7d71\u6709\u8a08\u7b97\u6a5f\u53ef\u4ee5\u4f7f\u7528\u3002<br>\u984c\u578b\u5305\u542b\uff1a\u7d66\u4f60\u76ee\u6a19\u6dfa\u5728\u53d7\u773e\u4eba\u6578\u3001KPI\u89f8\u53ca\u767e\u5206\u6bd4\u3001CPM\uff0c\u8a08\u7b97\u9700\u8981\u9810\u7b97\uff1b\u7d66\u4f60\u82b1\u8cbb\u3001\u8f49\u63db\u6578\uff0c\u63db\u7b97CPA\u5f8c\uff0c\u8a08\u7b97KPI\u6240\u9700\u9810\u7b97\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%83%E8%A9%A6%E5%BF%83%E5%BE%97\"><\/span>\u8003\u8a66\u5fc3\u5f97<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0d\u65bc\u6709\u64cd\u4f5c\u7d93\u9a57\u7684AM\u4f86\u8aaa\u61c9\u8a72\u4e0d\u96e3\uff0c\u6211\u5be6\u969b\u8003\u8a66\u6642\u9593\uff0c\u4f5c\u7b54\u52a0\u4e0a\u6aa2\u67e5\u5927\u7d04\u4e00\u5c0f\u6642\u3002<\/p>\n\n\n\n<p>\u800c\u5c0d\u65bc\u884c\u92b7\u4f01\u5283\u4f86\u8aaa\uff0c\u65b0\u7248\u8003\u8a66\u6c92\u6709\u592a\u591a\u5f8c\u53f0\u8a2d\u5b9a\u984c\u76ee\uff0c\u4e3b\u8981\u662f\u5c0d\u65bc\u5404\u7a2e\u8cb7\u6cd5\u548c\u76ee\u6a19\u719f\u6089\u3001\u6578\u4f4d\u5ee3\u544a\u57fa\u790e\u6982\u5ff5\u548c\u8a08\u7b97\u908f\u8f2f\u6b63\u78ba\uff0c\u8003\u524d<strong>\u5f37\u70c8\u5efa\u8b70\u505a\u4e00\u6b21\u6a21\u64ec\u8003\u627e\u8003\u8a66\u624b\u611f<\/strong>\uff0c\u6bd4\u820a\u7248\u7c21\u55ae\u5f88\u591a\uff0c\u4e0d\u8981\u592a\u7dca\u5f35\u3001\u6ce8\u610f\u6587\u4e2d\u7684\u4e00\u4e9b\u9677\u9631\u984c\u61c9\u8a72\u90fd\u6703\u901a\u904e\u3002<\/p>\n\n\n\n<p>\u795d\u5927\u5bb6\u8003\u8a66\u9806\u5229~~~<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%80%83%E8%A9%A6%E6%88%90%E7%B8%BE%E6%9F%A5%E8%A9%A2\"><\/span>\u8003\u8a66\u6210\u7e3e\u67e5\u8a62<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u984c\u76ee\u7b54\u5b8c\u5f8c\u9001\u51fa\u7576\u4e0b\u6210\u7e3e\u5c31\u6703\u51fa\u4f86\uff0c\u7136\u5f8c\u99ac\u4e0a\u77e5\u9053\u662f\u5426\u901a\u904e\u3002<\/p>\n\n\n\n<p>\u65e9\u4e0a\u8003\u5b8c\uff0c\u4e0b\u5348\u5c31\u53ef\u4ee5\u5230<a href=\"https:\/\/www.certmetrics.com\/facebook\/default.aspx\" target=\"_blank\" rel=\"noopener\">Facebook blueprint CertMetrics<\/a>\u67e5\u8a62\uff0c\u4e26\u4e14\u4e0b\u8f09\u8b49\u66f8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"295\" src=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049-1024x295.jpg\" alt=\"\" class=\"wp-image-27\" srcset=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049-1024x295.jpg 1024w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049-300x86.jpg 300w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049-768x221.jpg 768w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049-1536x442.jpg 1536w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049-1080x311.jpg 1080w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232512049.jpg 1783w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"432\" src=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232633084-1024x432.jpg\" alt=\"\" class=\"wp-image-28\" srcset=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232633084-1024x432.jpg 1024w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232633084-300x127.jpg 300w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232633084-768x324.jpg 768w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232633084-1080x456.jpg 1080w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232633084.jpg 1493w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"489\" src=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232676256-1024x489.jpg\" alt=\"\" class=\"wp-image-29\" srcset=\"https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232676256-1024x489.jpg 1024w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232676256-300x143.jpg 300w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232676256-768x367.jpg 768w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232676256-1080x516.jpg 1080w, https:\/\/yc-note.com\/wp-content\/uploads\/2020\/06\/1592232676256.jpg 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><\/figure>\n\n\n\n<p>Facebook Blueprint\u8003\u8a66\u4e2d\u5fc3\uff1a <a href=\"https:\/\/www.facebook.com\/business\/learn\/certification\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/learn\/certification<\/a> <\/p>\n\n\n\n<p>Facebook \u8a8d\u8b49\u5a92\u9ad4\u4f01\u5283\u5c08\u5bb6\u5831\u540d\uff1a <a href=\"https:\/\/www.certmetrics.com\/facebook\/default.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.certmetrics.com\/facebook\/default.aspx<\/a> <\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1609085084089\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"%E8%80%83Facebook_Blueprint%E8%A6%81%E8%B2%BB%E7%94%A8%E5%97%8E%EF%BC%9F\"><\/span>\u8003Facebook Blueprint\u8981\u8cbb\u7528\u55ce\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u79c1\u4eba\u5831\u8003\uff0c\u4e00\u6b21\u8003\u8a66\u8cbb\u7528\u70ba\u7f8e\u91d1$150<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1609085111013\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Facebook_Blueprint%E5%88%86%E7%82%BA%E5%B9%BE%E7%A8%AE%E8%AA%8D%E8%AD%89%EF%BC%9F\"><\/span>Facebook Blueprint\u5206\u70ba\u5e7e\u7a2e\u8a8d\u8b49\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u76ee\u524d\u7e3d\u5171\u6709<strong>\u516b\u500b\u8003\u8a66\u79d1\u76ee<\/strong>\u5c0d\u61c9\u4e0d\u540c\u5c08\u696d\uff0c\u5206\u5225\u70ba\uff1a<br \/>\u5c08\u54e1 \u00b7 100-101-Facebook \u8a8d\u8b49\u6578\u4f4d\u884c\u92b7\u5c08\u54e1<br \/>\u5c08\u5bb6 \u00b7 200-101-Facebook \u8a8d\u8b49 Marketing Science \u5c08\u5bb6<br \/>\u5c08\u5bb6 \u00b7 300-101-Facebook \u8a8d\u8b49\u5ee3\u544a\u5275\u610f\u7b56\u7565\u5c08\u5bb6<br \/>\u5c08\u5bb6 \u00b7 400-101-Facebook \u8a8d\u8b49\u5a92\u9ad4\u4f01\u5283\u5c08\u5bb6<br \/>\u5c08\u5bb6 \u00b7 410-101-Facebook \u8a8d\u8b49\u5a92\u9ad4\u8cfc\u8cb7\u5c08\u5bb6<br \/>\u5c08\u5bb6 \u00b7 500-101-Facebook \u8a8d\u8b49\u884c\u92b7\u958b\u767c\u4eba\u54e1<br \/>\u5c08\u5bb6 \u00b7 510-101-Facebook \u8a8d\u8b49\u9032\u968e\u884c\u92b7\u958b\u767c\u4eba\u54e1<br \/>\u5c08\u5bb6 \u00b7 520-101-Facebook \u8a8d\u8b49\u5ee3\u544a API \u958b\u767c\u4eba\u54e1<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1609085152876\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Facebook_Blueprint%E8%80%83%E8%A9%A6%E6%99%82%E9%96%93%EF%BC%9F\"><\/span>Facebook Blueprint\u8003\u8a66\u6642\u9593\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u8003\u8a66\u984c\u76ee\u7e3d\u517160\u984c\uff0c\u4f5c\u7b54\u6642\u9593\u70ba105\u5206\u9418<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1609085184938\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Facebook_Blueprint%E5%B9%BE%E5%88%86%E6%89%8D%E9%80%9A%E9%81%8E%EF%BC%9F\"><\/span>Facebook Blueprint\u5e7e\u5206\u624d\u901a\u904e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u901a\u904e\u57fa\u6e96\u70ba700\u5206(\u6eff\u52061000)<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u8ddd\u96e2\u4e0a\u4e00\u6b21\u8003Facebook Blueprint\u8003\u8a66\u8d85\u904e\u4e00\u5e74\uff0c\u8b49\u66f8\u904e\u671f\u4e86\uff0c\u4eca\u5e74\u518d\u6b21\u5831\u8003\u8a8d\u8b49\u5c08\u5bb6\u6e2c\u8a66\uff0c\u9019\u6b21\u8003\u7684\u662f 400-101-Facebook 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